Peacocks Coffee Roasters
DELIVERABLES & SERVICES
— Brand Concept Development
— Logo Design
Peacocks be a specialty coffee roastery founded by brothers Riccardo and Matteo Pavoni. Based on Italy, Peacocks Coffee Roasters begin with the aim of discovering and roast the most distinctive and diverse specialty grade coffees. Result of years of passion and experience acquire in a long journey through Europe, Peacocks Coffee Roasters is unique. In addition the product is roasted in Italy, and in contrast to the traditional Italian style.
The objective was to create the logo that would exhibited a peacock as a symbol, one of the most luxuriant animals in nature, but with a flat, clean and minimalist design. We decided to use an approach based on flat geometry and everything started from a circle. We were drawing other elements, using the Fibonacci sequence as a reference for dimensioning, tilting and positioning.